Each prefecture of Japan has an anime-style cartoon mascot called a Yuru-chara to represent its region. In partnership with our office in Tokyo we created a mascot depicting our most famous president to represent the Land Of Lincoln. We launched a social campaign through a series of films following Big Lincoln as he attempts to learn about the people and culture of Japan. He threw out the first pitch at a baseball game and competed at Yuri-chara events around Japan while also stirring interest in traveling to Illinois.
2016 Reggie Award Winner