Illinois has a lot of tough competition when it comes to attracting Midwest visitors. With Wisconsin and its vast wilderness to the North and Michigan with all of its beautiful lakes to the East. We needed a campaign that could embody all of our diverse offerings and stand out as being unmistakably Illinois. MiniAbe delivered in a big way. 

U.S. Travel Association 2015 Mercury Award for "Broadcast Advertising: Television" and 2014 "Best Social Media Campaign"

 Adweek   Buzzfeed  Adweek  MiniAbe Page

CAMPAIGN & SOCIAL CASE STUDYS

MiniAbe Campaign case study

 MiniAbe Oscar Night social takeover case study

 

SPOTS

"Spontaneous Fall Spot with case study"

"Mmm

"Whoa" 

PRINT & OUT OF HOME

 

MOBILE

 

MINIABE MICROSITE

HIS SWAG

 

 

CONTENT