The Illinois Office Of Tourism wanted a campaign that was more emotional. Not an easy brief to crack in a category chock full of happy smiling people actively enjoying their state's attractions. This work  focused on the effect of travel and the human connections it can inspire. I was Creative Director and Art Director on this campaign.

2016 Mercury Award Winner for Best Branding and Integrated Marketing Campaign

"Find Something More" Page

The Making of "Find Something More"  is a look behind the scenes of the production of the campaign as well as the thinking behind it.