To increase travel in Illinois during the fall, we targeted Boomer and Gen X couples with the message of “whisking someone away” for a romantic weekend in Illinois. We reimagined one of Hollywood’s most romantic scenes, the ending of An Officer and a Gentleman. All communications drove to our site, which served as a launch pad to online experiences where couples could find romantic fall getaways. 

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Creative Components: TV & online video, site takeovers, digital display, native and social